Jean-Luc Geha receives prestigious award from the Academy of Marketing Science
May 28, 2025
The Academy of Marketing Science (AMS) presented the Distinguished Marketing Practitioner Award to Jean-Luc Geha, co-founder and associate director of the Sales Institute HEC Montréal.
This internationally renowned award honours outstanding individuals in business or public policy. Jean-Luc Geha has distinguished himself through his commitment to creating a prominent space for sales in academia. In 2017, he co-founded the Sales Institute HEC Montréal, a centre of excellence dedicated to research, innovation and knowledge sharing. This one-of-a-kind institute in Canada aims to develop cutting-edge sales expertise.
“I feel extremely proud to receive this prestigious award and be recognized by my peers. My desire to reposition the image of sales at the university level has borne fruit. Yet none of this would have been possible without the constant support of my many fellow professors and visionary business partners who helped me create a centre of excellence in sales that will enable our organizations to reach their full economic potential.”
Thanks to his intrapreneurial spirit, his ability to rethink models and his aptitude for thinking outside the box, Jean-Luc Geha has provided Canada with a unique centre that has an international outreach.
AMS is one of the leading international associations of marketing academics. For over 50 years, its events have connected scholars from across the globe seeking innovative solutions to drive scholarship about the practice of marketing. The major North American conference attracts nearly 500 experts from many countries every year.
Learn more about Jean-Luc Geha